9 Solar Marketing Strategies to Win You More Business

July 7, 2023

It’s no secret that Solar energy is a rapidly growing industry, with more households and corporations opting for more cost-effective and environmentally friendly energy sources.

So, as a solar company, it is important to have a strong marketing strategy in place to help your business capitalise from this growing demand, stand out from your competitors and attract new customers. Here are nine solar marketing strategies that you can use to grow your company:

1. Develop a strong online presence:

In today's digital-first age, it is essential to have a strong online presence. By establishing a strong online presence, you can reach a wider audience and make it easier for potential customers to find and learn about your business.

But, how exactly can your solar company develop a strong online presence?

Create a professional website

Firstly you can start off by creating a professional website: Your website is often the first point of contact that potential customers have with your business, so it is important to make a good impression. Your website should be easy to navigate, visually appealing, and contain all of the information that potential customers need to make a decision. This includes information about your products and services, customer testimonials, and contact information. You could do this by incorporating a content management system (CMS) like Webflow, Wordpress or Squarespace.

Incorporate Social Media Marketing

Social media is also another gold mine that you can use to strengthen your solar company’s online presence. But if you're anything like most brick and mortar business owners you’re probably reading this wondering why you should utilise social media?

You should incorporate social media because in today’s world it is one of the most powerful tools for reaching and engaging with your potential customers. By regularly posting updates and engaging with followers, you can build a loyal following and drive traffic to your website. As long as you select the social media platforms that are most relevant to your target audience and make sure to post regularly and respond to comments and messages.

Get listed on online directories and review sites

Online directories and review sites, such as Google My Business and Yelp, can be a great way to reach potential customers. By creating a listing on these sites and actively managing your presence, you can make it easier for potential customers to find and learn about your business. Encourage satisfied customers to leave positive reviews on these sites, as these can be a powerful influence on potential customers.

Optimise your website for search engine visibility

By optimising your website and online content for search engines, you can make it easier for potential customers to find your business when they search for relevant keywords. This includes optimising your website's content, titles, and meta descriptions, as well as building high-quality backlinks to your site. As solar SEO specialists, this is what we thrive at doing.

2. Utilise content marketing

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. This can include blog posts, infographics, videos, and other types of content that provide value to your audience and help establish your business as a thought leader in the solar industry.

By creating and sharing valuable content, you can build trust and credibility with your audience and differentiate your business from the competition.

Content marketing can be an effective way to attract new customers and drive sales by:

  • Providing valuable information that helps potential customers make informed decisions
  • Establishing your business as an authority in your industry
  • Building trust and credibility with your audience
  • Driving traffic to your website and other online channels
  • Generating leads and converting them into customers

However, to be effective, content marketing requires a consistent and well-planned approach. This includes developing a content calendar, identifying the topics and formats that will be most effective for your audience, and regularly creating and sharing new content. It is also important to measure the results of your content marketing efforts to ensure that they are effective and to make any necessary adjustments.

We understand that doing all of this alone can take up a lot of time and energy, which is why it’s always a good idea to partner up with a solar marketing agency like ourselves, that way you can focus on your business while we focus on delivering and profitable marketing campaigns for you.

3. Offer incentives and promotions:

Offering incentives and promotions can be an effective way to attract new customers and drive sales. This can include discounts, free upgrades, or other special offers that make it more appealing for potential customers to choose your business over the competition.

There are many examples of successful incentives and promotions that iconic companies have offered that you can gain some inspiration from and model. Here are two:

Starbucks Rewards: Starbucks offers a loyalty program called "Starbucks Rewards" that allows customers to earn points for each purchase they make at Starbucks. These points can then be redeemed for free drinks and food items. This promotion has been successful in encouraging customers to visit Starbucks more frequently and make more purchases.

Domino's Pizza's "30 minutes or less" guarantee: Dominos Pizza offered a promotion called "30 minutes or less" in which they guaranteed that customers would receive their pizzas within 30 minutes of placing an order, or they would receive the pizzas for free. This promotion was successful in increasing customer satisfaction and loyalty.

4.Partner with other businesses:

Partnering with other businesses, such as home builders or energy-efficient appliance retailers, can be a great way to reach new audiences and expand your customer base. By forming strategic partnerships, you can leverage the reach and reputation of other businesses to promote your solar products and services.

But what strategic partnerships should your solar company form to generate more business?

Here are some of strategic partnerships your solar company could form:

Partnering with schools or other public institutions: Your solar company could partner with schools, hospitals, or other public institutions to offer discounted rates for installing solar panels on their buildings. This can help to increase the exposure of your solar company and demonstrate the value of solar energy to the community.

Partnering with financing companies: Your solar companies could form partnerships with financing companies to offer your customers financing options for the installation of solar panels. This can make it easier for customers to afford the upfront costs of solar panel installation and increase the number of customers that your solar company serves.

5.Host events and webinars:

Hosting events and webinars can be a great way to engage with potential customers and establish your business as a thought leader in the solar industry. These events can be educational in nature, providing valuable information to potential customers about solar energy and how it can benefit them.

6.Utilise email marketing:

Email marketing can be a powerful tool for reaching and engaging with potential customers. By building an email list and sending targeted, relevant emails to your subscribers, you can keep your business top-of-mind and drive sales.

7.Use paid advertising:

Paid advertising, such as Google AdWords or social media ads, can be an effective way to reach a wider audience and drive traffic to your website. By carefully targeting your ads to specific demographics and interests, you can effectively reach potential customers who are most likely to be interested in your solar products and services.

8. Utilise referral marketing:

Referral marketing involves encouraging current customers to refer their friends and family to your business. This can be done through referral programs, where customers are rewarded for successful referrals, or through simple word-of-mouth marketing. Referral marketing can be an effective way to attract new customers, as it is often more trusted than traditional advertising.

9. Use data-driven marketing:

By collecting and analysing data on your customers and their buying habits, you can create targeted marketing campaigns that are more likely to be successful. By understanding who your customers are and what they are looking for, you can create targeted marketing campaigns that are more likely to convert and drive sales.

By implementing these solar marketing strategies, you can effectively grow your business and attract new customers. As with any marketing efforts, it is important to regularly track and measure the results of your campaigns to ensure that they are effective and to make any necessary adjustments.

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About Author

Bekani Thulani

Bekani, founder of 99Solutions Marketing, seamlessly combines solar energy expertise with digital marketing acumen. Through compelling content, he simplifies concepts, motivates action, and communicates the tangible benefits of solar power.